Adzookie promises to cover the full costs of mortgages for between three months and one year, for residents that are willing to paint the exterior walls of their homes with the company's logo. You might think that there is no way this would catch on, and so did founder, Romeo Mendoza, but you were both wrong. Since launching the "Paint My House" initiative earlier this month, Mendoza says Adzookie has received about 10,000 applications, and what they thought would be ten houses on the agenda has turned into over 90. The hardest part for Mendoza now is turning people down, many of which are trying to get into the program as a last ditch effort to save their homes. Although Mendoza plans to start work on his first home next week, the company is still taking applications for future homes on their website. Now, would you do it? And, would you be OK with your neighbor doing it?

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