Townsquare Media NOCO is highlighting businesses throughout Northern Colorado that are still operating through the challenges of the COVID-19 crisis with our NOCO BUSINESS SPOTLIGHT.

Colorado residents have continued experiencing the Centennial State's beautiful outdoors during social distancing.

The family-run Jax Outdoor Gear has stayed stocked up on all things outdoors, adapting to the times with in-store social distancing, and increasing its online ordering and curbside pickup options.

Jax Outdoor Gear has Colorado locations in Fort Collins, Laporte, Loveland, Lafayette and Broomfield. There are also Jax stores in Cheyenne, Wyoming and Ames, Iowa.

We spoke with Jim Quinlan, President of Jax Outdoor Gear, about the changes they've had to make in order to keep their customers safe, and what customers are most interested in at the store right now:

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