It's not often you see a brewery change its name, especially such a subtle change. But changes within the company structure made a name change sensible.

Echo Brewing out of Frederick is now Mirror Image Brewing. Earlier in 2019, the original founders/owners of Echo (twin brothers Daniel and Dennis Richards) took on two new partners (Theresa and Steve Schirner), so they thought they should take on a new name.

The new name is subtle. 'Echo' referred to the twin brothers, 'Mirror Image' is the name of the microbrewery's first, and current flagship, IPA (which is very good, IMHO.)

The name change does not affect the Echo Brewing location in Eerie.